Choosing Wholesale Clothing: Why Invest in Celebrity-Connected Brands?

image from BarginWholesaler

For many urban fashion retailers, choosing what brands of wholesale clothing to carry is an important decision that can influence what clientele they'll attract. Instead of randomly looking at different clothes from a wide array of labels, they can specifically invest in brands connected with celebrities. 

The main reason why it helps to carry brands endorsed by celebrities is because most customers would be naturally attracted to them. Furthermore, recognizable brands help customers recognize a store that caters to their own taste in streetwear. Finally, there are reasons to why celebrities endorse particular brands—it's often because they recognize their smart design and good quality.

image from BarginWholesaler

Three of the most popular streetwear brands backed by celebrities are Apple Bottoms, Baby Phat, and Rocawear.

Apple Bottoms

Originally a denim label co-founded by American Grammy Award-winning rap artist Nelly in 2003 for women with "apple bottoms", Apple Bottoms has since then expanded to other clothing items, accessories, and perfume for women and girls. Its clothes are made to flatter a full-figured woman's curves. Because of how they perfectly accentuate the body, various female celebrities such as Fergie from the Black Eyed Peas and Oprah have been seen wearing clothes from Apple Bottoms.

Baby Phat

Baby Phat, a women's clothing arm of Phat Farm, is an urban fashion line of clothing for women and girls. This clothing line was co-founded by top American model Kimora Lee Simmons who has been in the high fashion industry since she was 13. Baby Phat is geared towards confident women looking for sexy and trendy clothes. With a more uptown bohemian vibe, its signature items include maxi dresses, chiffon skirts, and jersey drape tops.

Rocawear

Catering to men, women, and children, Rocawear is an exclusive lifestyle brand that features bold and fresh designs for clothes, accessories, and other items. Launched by Shawn Carter—better known as the superstar icon Jay-Z—in 1999, this clothing line is for the hip and street savvy shopper who wants to achieve a borderless, global style. 

Retail stores can visit BarginWholesaler.com or call 1-888-572-0814 to purchase wholesale clothing from Apple Bottoms, Baby Phat, and Rocawear.